COMPARISON

GatherContent vs PageMatter: two different jobs

If you are weighing GatherContent against PageMatter, the most useful thing to know is that they solve different problems. GatherContent - now called Content Workflow, part of the Bynder digital asset management platform - is built for editorial teams producing content at scale inside large organizations. PageMatter is built for web designers and small agencies who need their clients to hand over the words and images for a website build.

What GatherContent became

GatherContent was one of the original standalone tools for organizing website content. It has since been folded into Bynder, an enterprise digital asset management (DAM) suite, where it lives on as Bynder Content Workflow: structured templates, approval workflows, AI-assisted creation, and integrations with the wider Bynder asset library. Bynder reports more than 4,000 customers and offers a 14-day trial. Bynder does not publish Content Workflow pricing on its site; it is custom quote only, with no public price.

What PageMatter is

PageMatter does one job. You paste or build the sitemap for the site you are making, and your client gets one branded link that walks them through every page - the homepage headline, the services copy, the team photos. No client login, nothing for them to install. You review and approve page by page in one dashboard, send a reminder with one click, and export a clean content pack when the site is ready. One plan: $19/month or $190/year, up to 5 active client sites.

Side by side

	GatherContent (Bynder Content Workflow)	PageMatter
Built for	Editorial teams producing content at scale, inside an enterprise DAM	Web designers and small agencies collecting content from clients
Core model	Structured editorial templates and workflows, connected to Bynder assets	The site sitemap - clients fill content page by page
Client experience	Collaborators work inside the platform	One branded link, no client login
Published pricing	Custom quote; no public price	$19/month or $190/year, every feature
Trial	14-day free trial	Founding offer: $9.50 first month, 14-day refund

GatherContent details from gathercontent.com and public listings, checked September 27, 2026.

Which one is for you

• Choose Bynder Content Workflow if you are an in-house or editorial team producing ongoing content at scale, you need DAM integration, and enterprise pricing is in scope.
• Choose PageMatter if you build websites for clients and the slow part is getting their copy and images. It costs less than a single billable hour each month, and your client never touches a project management tool.